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ENBIS: European Network for Business and Industrial Statistics

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ENBIS-8 in Athens

21 – 25 September 2008 Abstract submission: 14 March – 11 August 2008

Marketing

23 September 2008, 09:00 – 10:00

Customer-centred design strategy for a website that satisfies customers’ emotional needs

09:20 – 09:40

Aditya Parulekar and Shirley Coleman

The use of factor and cluster analysis in marketing research.

09:40 – 10:00

Antigone G. Kyrousi, Athanasios G. Poulis

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