ENBIS-17 in Naples

9 – 14 September 2017; Naples (Italy) Abstract submission: 21 November 2016 – 10 May 2017

Business Statistics: Revisiting the Basic Introductory Course

11 September 2017, 12:30 – 13:00


Submitted by
Irena Ograjenšek
Irena Ograjenšek (University of Ljubljana, Faculty of Economics), Iddo Gal (University of Haifa, Department of Human Services)
Introductory statistics courses have not changed much, although informed decision-making in business contexts such as retail, healthcare, education and government requires new tools and ideas.

Given concerns about student motivation, achievements, and understanding of the role of statistics in answering real-world problems, this paper is motivated by two questions: 1. What are the educational goals of the introductory business statistics course? 2. How to make the fundamental technical and conceptual knowledge acquired in this course appear interesting and relevant to students who do not plan on taking other (more advanced) statistics courses?

The paper has two parts. First, we present a newly developed triangle model involving the 3 Es: Educational goals, Employer needs, and Empowerment of learners, that can inform the design of statistics education environments. In addition, we reflect on several subtopics that may be missing from introductory statistics courses yet demand attention even at the basic level (such as the need to plant the seeds for understanding data mining and big data; the role of qualitative variables and qualitative thinking in statistics; aspects relevant for understanding of official statistics, for example indicators; motivational barriers; and more) and examine the dilemmas they pose for design of the future-oriented introductory business statistics course.

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